I’m an international expert in leading high impact, cross-geography communications programs with a particular focus on the consumer lifestyle, technology, design and culture sectors.

With over 16+ years of specialised experience, I use communications to connect people to brands, narratives and each other. My strategies are data-driven, deep, and add new value through story and compelling content.

My interventions span from the micro to the macro, and strive to evolve brand communications from the first moment onwards, contributing to robust strategic impact in the process.

Working closely with senior leadership, I build trust, while at the same time creating a high performing climate of challenge and drive for execution, shifting the core of communications DNA towards breakthrough, and new territories.

Bachelor of Arts (Honours) (Cultural Studies)
Graduate Diploma (Public Relations)

sasha@sashanaod.com
+31.6.2814.5134
@sashanaod

Cover photo from “About”

Approach

Discovery

Discovery involves learning about context today, identifying the particular challenge and its root cause, and which audiences should be addressed.

Design & Develop

The second phase involves setting a theme or direction for messaging, program objectives, and carefully balancing the analytical and creative as part of an integrated approach.

Deploy

Modified per situation, this third phase focuses on channel review, audience demands and high impact execution, in which outcomes are carefully planned to achieve objectives.

Breakthrough

What we’re shooting for is a breakthrough shift where influence and embedded messaging stick, and where KPIs allow for adjustment and monitoring to sharpen focus.

    Expertise

  • Communications Strategy
  • Campaign Development
  • Journalism & Storytelling
  • (Digital) Content Strategy
  • Creative Direction
  • Data-driven PR
  • Content Marketing
  • Sponsorship Management
  • Copywriting

Sasha is a strong strategic marketing manager, with great PR and online awareness. He was quick to understand all brands within our partnership-style of working. Sasha’s work creates great visual impact; he is able to find that sweet spot between art and commerce in comms. Look forward to working with him again.

Fernanda Fain-Binda, Special Projects, Marks & Spencer

I worked together with Sasha at Canon Europe, and remember him as a thoughtful Public Relations and Communications professional. It was always smooth and nice to co-operate with him. He has good strengths, like empathy, and he easily understands the present situation as well as the suitable way to communicate in the now!

Jari Heino, European Marketing Director, Canon

Sasha joined me to develop a profiling strategy leveraging the Greenpeace Executive Director role across the organisation’s different global campaign efforts. Together we worked on building a consistent online and social media presence, and on my involvement in the flagship Save the Arctic Campaign, among others. The Save the Arctic Campaign attracted global media attention in 2012, especially through our use of social media, and was one of our most successful campaigns this year. Thanks and best wishes Sasha!

Kumi Naidoo, Executive Director Greenpeace

Sasha is a strong PR and Communications practitioner! He strives for perfection and was able to bring the content and communications part of TEDxAmsterdam to the next level. He’ s also very conceptually creative and an excellent copywriter.

Marian Spier, Experience Director, TEDx Amsterdam

Sasha was the client lead at Canon when Edelman was engaged to execute a number of creative campaigns for the consumer imaging division.

He was creative, consultative and particularly commercially-minded. His personable management style and clear, defined approach made him a particularly strong client to work with.

I would strongly recommend Sasha for his communications experience, especially with consumer brands in the fashion, design and lifestyle arena.

Will O’Connor, Account Director, Edelman