When a creative agency wanted to reinvent themselves as an Amazon marketplace partner, I was asked to bring the brand to life with words.
The Challenge
As a new marketplace agency specialised in bringing US brands to Europe, Oratio had done the leg work of developing their new brand, but needed the right words to articulate their concept and resonate with target audiences.
The Strategy
Get to know the founders well, and bring their personality to the brand tone of voice and website.
When developing copy for a website, I dive deep into understanding the brand’s voice and the target audience’s needs. It’s about more than just writing; it’s about connecting with visitors on a personal level. I start by researching the brand thoroughly, ensuring I capture its essence and values in every word. Then, I think about what the audience is looking for and how I can address their pain points or interests effectively.
Crafting engaging and concise content is crucial, as is guiding users towards next steps. I also focus on SEO to improve the site’s visibility and attract more visitors.
Balancing creativity with strategy, I aim to create copy that not only captures attention but also builds relationships with the audience.
The Solution
Through a short, quickly iterative workshopping process, we established a tone of voice that felt right for the founders, the brand, and prospective clients. With this, I continued to test sample headlines and copy to ensure that we were capturing the essence of the brand. Once this foundation was set, we worked out the wire frames to the end result.
The results
The copy on Oratio’s website is highly focused on the team’s expertise in helping brands succeed on Amazon. Clear and engaging, the content effectively communicates the agency’s services and the value it brings to clients.
The copy is structured to address various aspects of Amazon marketplace management, from entry strategies to compliance and optimization, making it easy for potential clients to understand the full range of services offered.
The feel of the brand and site is polished, and so the language used is professional yet accessible, aiming to connect with a broad audience, including startups, established brands, and aggregators.
Oratio launched successfully in 2023 and continues to draw new clientele eager to launch in Europe.
